Market Survey

A type of research adopted in business

Why - Very Essential one 

1. To understand the company position in the market,
2.  How people feel about our products and services, 
3. What people expected in our products and services
4. What factors made the people satisfied or dissatisfied with our company products and services ( price, quality, service etc)
5. To estimate the demand and forecasting the sales 
6. Whether any modifications required in our existing products and services
7. To create an awareness towards the people about our products and services
8. A type of advertising

Steps

• Select the geographical location
• Frame minimum number of questions
• Give the Questionnaire to the right person ( for example laptop , mostly adult college students, teacher's, IT employees, business development executive, business people etc)
• Reject the unfilled Questionnaire
• Analyse the data by using more than two Statistical techniques such as Mean, Standard Deviation, Chisquare, Regression etc
• Understand each information from the analysis, 
• Implement all the findings, for example 10% of people expect a laptop bag free along with laptop.. check your possibility to give
• Do the market survey atleast yearly basis to get more customers and to be the market leader