How to do a Research: Simple steps

 How to do a Research:

In Commerce, Business Management, Social Studies, Economics, and Psychology


Step 1

Choose your interest areas in your subject domain

For example : 

In Business Management discipline, my interest in the Marketing area

Step 2

After selecting our interest area, choose a subject topic

For example

In Marketing area, I selected advertising as my research topic

Step 3

Now I frame a exact Research Title from the subject topic

For example

A Study on Impact of Advertisement on consumer buying behaviour with special reference to the sakthi masala products in Coimbatore district, Tamil Nadu

Title clearly picture out

Research Topic : Advertising Impact on buying behaviour

Product : Masala products

Corporate Organisation/ Company : Sakthi Masala

Place : Coimbatore District in Tamil Nadu


Step 4

Collect the review from Shodhganga Website , read the full research articles already published

Then ,

Identify the Research Gap

To fill the gap, frame my research questions

Frame objectives to find out the answers for the research questions

Step 5

Frame the Questionnaire, to get the consumer opinion about the advertisement impact on buying

For example

How do you know about Sakthi Masala?

Recall any advertisement during your purchase

Where do you saw the sakthi masala advertisement

In TV/ Newspaper/ Banner etc

Step 6

Identify the sample size

Collect the data

Analysis by using minimum three statistical tools

Step 7

Interpret and list out the findings from the data analysis

Based on the findings, prepare the suggestions

Finally conclude your points 


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