How to do a Research: Simple steps
How to do a Research:
In Commerce, Business Management, Social Studies, Economics, and Psychology
Step 1
Choose your interest areas in your subject domain
For example :
In Business Management discipline, my interest in the Marketing area
Step 2
After selecting our interest area, choose a subject topic
For example
In Marketing area, I selected advertising as my research topic
Step 3
Now I frame a exact Research Title from the subject topic
For example
A Study on Impact of Advertisement on consumer buying behaviour with special reference to the sakthi masala products in Coimbatore district, Tamil Nadu
Title clearly picture out
Research Topic : Advertising Impact on buying behaviour
Product : Masala products
Corporate Organisation/ Company : Sakthi Masala
Place : Coimbatore District in Tamil Nadu
Step 4
Collect the review from Shodhganga Website , read the full research articles already published
Then ,
Identify the Research Gap
To fill the gap, frame my research questions
Frame objectives to find out the answers for the research questions
Step 5
Frame the Questionnaire, to get the consumer opinion about the advertisement impact on buying
For example
How do you know about Sakthi Masala?
Recall any advertisement during your purchase
Where do you saw the sakthi masala advertisement
In TV/ Newspaper/ Banner etc
Step 6
Identify the sample size
Collect the data
Analysis by using minimum three statistical tools
Step 7
Interpret and list out the findings from the data analysis
Based on the findings, prepare the suggestions
Finally conclude your points
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