Customer Relationship Management CRM

 CRM and e CRM

Customer Relationship Management

Customer is the King :  Your Business Asset

Relationship: Build the Relationship by

*Pleasant Smile is enough

* Communication : Update everything with your customers, Respond immediately, 

* Give a Surprise : simple a birthday wishes

Management : Apply your management style to build and manage the relationship effectively

e CRM

Electronic Customer Relationship Management

Effectively use the Internet/ Information Communication Technology to Identify the new customers, build a good relationship, retain the customers by managing the relationship with them.

What are the electronic tools

Basic

In Website keep update all information 

e-mail the required information to the customers on time/ changes in regular policies 

How does the e CRM functioning in your organization:

Step 1 :. Collect and create a customer database

Step 2 :  Analyse the Customer database by using analytics software

Step 3:  Segment, Group or pick the selective customers and Identify their needs by data mining tools

Step 4 : Design your campaign effectively

Step 5 : Apply or Implement the analytics results through a decision support systems

By

Dr.K.C.Praveen